Amazon's Ad Revenue Growth Slows to 11% After Prime Day Moves to June
TLDR
Amazon's advertising revenue growth slowed to 11% after Prime Day moved to June, with advertisers spending $19.64bn and Q4 guidance set at high-teens ad growth.
Advertisers spent $19.64 billion on Amazon, $172 million less than in Q2, while AWS grew 39%, PPC Land reports. Guidance for Q4 points to high-teens ad growth, below the 22% recorded a year earlier.
How we got here
- Oct 29YouTube Ad Sales Grow $152M in Q2 as Music and Premium Reach 150M Subscribers
YouTube's ad sales rose $152 million quarter over quarter, with overall ad revenue up 9% to $11.2 billion, its slowest growth of 2026 so far.
- Oct 28Retargeting CPMs fall 29.1% on AdRoll while B2B ABM CPMs rise 4.4%
AdRoll advertisers saw retargeting CPMs fall 29.1% while B2B account-based marketing CPMs rose 4.4%, as display costs dip ahead of the holiday season.
- Oct 21Meta's $9.89B Teen Settlement and Rising Ad Costs Set Stage for Advertiser Headwinds in 2027
Meta posted 26% ad revenue growth on rising prices (up 23% in US/Canada) and took a $9.89B teen settlement charge, with Q4 guidance of $73–76B testing whether ad inflation persists into 2027.
- Oct 7Marketers boost Amazon ad spending 15–40% ahead of Prime Big Deal Days despite economic headwinds
Media buyers are increasing Amazon ad spend 15–40% year-over-year ahead of Prime Big Deal Days, with expectations of continued growth into 2027.