Paid Media News by Eric Mandell

YouTube and Tubi dominate streamers' ad exposure time, according to new Comscore data

Reported by Paid Media News
28
News

TLDR

Comscore's new Score Report shows YouTube and Tubi lead streamers in share of audiences' ad exposure time.

Comscore released a new Score Report measuring TV and streaming companies' share of audiences' ad exposure time, finding YouTube and Tubi at the top among streamers. The data reflects where viewers spend the most time watching ads across streaming platforms, as reported by Digiday.

Topics:Social Media MarketingPaid Search & Advertising
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