Express's CMO says its holiday campaign grew out of spring organic social engagement
TLDR
Express's holiday campaign, "Holiday, Hamlin Style," was inspired by the organic social engagement of the retailer's spring campaign, according to CMO Joe Berean.
Express CMO Joe Berean explains that the retailer's holiday campaign, "Holiday, Hamlin Style," drew its inspiration from the organic social engagement generated by the spring campaign. Marketing Dive covers the creative thinking behind the holiday effort as Berean describes it.
How we got here: earlier coverage
- Oct 25X Releases Holiday Campaign Tips for Advertisers
X released holiday campaign recommendations focused on brevity, natural language, and clear calls to action.
- Sep 17Meta releases holiday 2026 planning guides for brands and marketers
Meta published planning resources for the 2026 holiday season, including AI guidance and an SMB playbook for in-app shopping.
- Sep 16Google Shares Holiday Season Sales Strategies for Advertisers
Google's Ads Decoded podcast offers holiday season sales strategies for advertisers.
- Aug 13Meta Releases Holiday Marketing Guides to Help Brands Plan Ahead
Meta has released holiday marketing guides encouraging brands to plan early and leverage audience insights before the December gifting season.