Paid Media News by Eric Mandell

Pinterest reports 36% of ad impact comes after a campaign's eighth week

Reported by Paid Media News
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News

TLDR

Pinterest claims over one-third of a campaign's total ad impact arrives after the eighth week of running.

Pinterest reports that 36% of ad impact from its campaigns occurs after the eighth week, a finding relevant for marketers planning holiday ad spend and campaign timelines. The outlet notes the timing for Black Friday campaigns started in early November, underscoring when peak performance windows align with major retail events.

Topics:Paid Search & Advertising
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