TLDR
LinkedIn published targeting guidance for advertisers using its Campaign Manager tool to reach companies.
LinkedIn shared tips on how to use company targeting features within Campaign Manager, leveraging data from its Companies Hub—which tracks engagement metrics across both organic posts and paid ads—to help business representatives better reach their target accounts.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.