Microsoft Advertising Launches Optimization Experiments Feature for Paid Campaigns
Reported by Eric Mandell
35
Product announcement
TLDR
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns, enabling advertisers to measure the impact of campaign changes through controlled A/B tests via its help center documentation.
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