Paid Media News by Eric Mandell

Magnite gains bidder seat in CloudX mobile app auctions

Reported by Paid Media News
28
News

TLDR

Magnite's DV+ demand can now participate in CloudX mobile app auctions via an OMSDK-certified SDK.

Magnite has gained bidder access in CloudX mobile app auctions through an OMSDK-certified SDK integration, allowing publishers on the platform to plug the company's DV+ demand into app auctions. No performance metrics—fill, price, or revenue data—were disclosed.

Topics:Paid Search & AdvertisingTools & Platforms
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