Meta's Commerce Manager checkbox can add website offers to copied Facebook and Instagram ads, even when promotions are turned off
TLDR
One Commerce Manager checkbox applies to all ads, so Facebook and Instagram advertisers can run website offers they never selected, and Meta has not said whether it is on by default.
PPC Land reports that a single Commerce Manager checkbox covers all ads, which can cause Facebook and Instagram advertisers to run discounts they never chose, even with promotions turned off. The article notes that it is unclear whether the setting is enabled by default, and Meta has not commented on it.
How we got here: earlier coverage
- Oct 27Meta to Expand Pixel Conversion Counting by Default From Nov 12
Meta will count more conversions through the Meta Pixel from Nov 12 for datasets already sending events, unless advertisers opt out.
- Oct 22Meta Ads Manager Adds Product-Level Metrics for Catalog Campaigns
Meta introduced seven product-level metrics (spend, clicks, views, attributed orders per product) to its Ads Manager for catalog campaigns.
- Oct 15Meta turns on product browsing within Facebook and Instagram ads starting October 28
Meta is enabling product browsing directly within Facebook and Instagram ads starting October 28, following a test with over 117,000 advertisers.
- Oct 15Meta Launches Ads Super Burst, Letting Advertisers Reserve Time Windows on Facebook and Instagram
Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.