YouTube Rolls Out Paid Hypes for Creators in US, UK and Seven More Markets
TLDR
YouTube's paid Hype feature is expanding to the US, UK and seven other markets, letting viewers who pass three free weekly hypes buy Jewels that pay creators in Rubies.
What this YouTube rollout means for your accounts
- Status
- Rolling out
- Platform
- YouTube
- Affects
- Hype, Jewels, Rubies, YouTube Partner Program
- Who
- YPP channels with 500 to 500,000 subscribers and their viewers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Per PPC Land, viewers who have used their three free weekly hypes can redeem Jewels, and those payments flow to YPP channels with 500 to 500,000 subscribers in the form of Rubies. The expansion now covers the US, UK and seven more markets.
How we got here: earlier YouTube coverage
- Oct 29YouTube Ad Sales Grow $152M in Q2 as Music and Premium Reach 150M Subscribers
YouTube's ad sales rose $152 million quarter over quarter, with overall ad revenue up 9% to $11.2 billion, its slowest growth of 2026 so far.
- Oct 27YouTube Tests Lowering Creator Cash-Out Threshold From $100 to $20
YouTube is testing a cash-out option at $20, down from the current $100 threshold, which could bring more video creators into its payout program.
- Oct 23YouTube lifts custom feed limit to 3, or 8 for Premium members
YouTube has expanded custom feed limits to 3 for regular users and 8 for Premium subscribers, available to signed-in US viewers in English.
- Oct 19LinkedIn begins paying select US creators when pre-roll ads run on their videos
LinkedIn is testing pre-roll ad revenue sharing with select US video creators and allowing Business Premium members to sell 1:1 calls.