Paid Media News by Eric Mandell

Court Rules Against TikTok Over California Law Requiring Parental Consent for Teen Personalized Feeds

By Paid Media NewsReported by Paid Media News
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News

TLDR

A court has ruled against TikTok over California's SB 976, which requires parental consent for personalized feeds for under-18 accounts, and the Ninth Circuit's response to the ruling is still an open question.

What this TikTok policy change means for your accounts

Status
Policy change
Platform
TikTok
Affects
default one-hour teen feed limit, parental consent for personalized feeds
Who
TikTok users under 18 in California
Effective
Not specified in the source
Action needed
Not specified in the source

TikTok has lost a court case over California's SB 976, which adds parental consent requirements for personalized feeds for users under 18. Under-18 accounts already default to 60 minutes a day on the platform, and it remains to be seen whether the Ninth Circuit will reverse the ruling, as covered by PPC Land.

How we got here: earlier TikTok coverage

  1. Nov 6
    Brussels Moves Against TikTok's For You Feed Over Viewing-Time Ranking Signal, With Fines of Up to 6% Possible

    Brussels wants viewing time removed as a TikTok For You feed ranking signal, and the EU's third finding of 2026 puts TikTok at risk of a fine of up to 6%.

  2. Nov 5
    Meta, TikTok and Google Argue California's Upcoming Law Violates First Amendment Rights

    Meta, TikTok and Google are challenging a California law set to take effect next year, arguing it violates First Amendment rights and exceeds regulatory boundaries.

  3. Sep 27
    TikTok implements teen usage restrictions under Alabama settlement

    TikTok agreed to teen usage restrictions in Alabama mirroring provisions Meta accepted in a California settlement.

  4. Aug 24
    TikTok May Influence Teen Eating Behaviors, New Study Suggests

    Researchers at the University of Minnesota found that food-related TikTok content—especially influencer posts—significantly shapes teen eating desires and behaviors.

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