Snap's Q3 Ad Revenue Rises 4% as Subscriptions Account for 74% of Growth
TLDR
Snap's Q3 ad revenue grew 4%, with subscriptions supplying 74% of growth, while advertisers cut brand spend and direct response reached about 77% of revenue.
Snap's ad revenue rose 4% in Q3, and subscriptions supplied 74% of the quarter's growth, PPC Land reports. Advertisers reduced brand spend on Snapchat, and direct response accounted for about 77% of revenue. Q4 guidance points to growth of up to 15.6%, and regional user counts are set to end in 2027.
How we got here: earlier coverage
- Nov 5Snap's Revenue Grows as Daily Active User Growth Stalls in Nearly Every Market
Snap's revenue rose, but its daily active user growth has stalled across nearly every market.
- Oct 24Spotify's ad revenue climbs to €482m in Q3 as automated channels add €91m while direct sales decline
Spotify's Q3 ad revenue reached €482m, with automated/programmatic channels contributing €91m in growth despite a €53m drop in direct ad sales.
- Sep 28Snapchat launches campaign to attract B2B ad spend and reach decision-makers
Snapchat is running a campaign to convince B2B advertisers that the platform can effectively reach key decision-makers.
- Sep 10Snapchat expands dynamic product ads to sponsored direct messages
Snapchat enabled dynamic product ads in sponsored direct messages to let retail brands showcase inventory ahead of the holiday season.