Survey of 905 South Korean Streamers Finds Shared Viewing Is Common and Pause Ad Uptake Trails Hong Kong
TLDR
A survey of 905 South Korean streamers found 69% of CTV users often watch with others, and pause ads trail Hong Kong, 31% to 47%.
Per PPC Land, a survey of 905 South Korean streamers found that 69% of CTV users often watch with others, with an average of five services in use. Pause ads trailed Hong Kong, reaching 31% against 47%.
How we got here
- Oct 27Streaming Takes 48.7% of US National TV Ad Spend in Q3 as Pinterest Opens Inventory to Amazon and Google DSPs
iSpot found streaming accounted for 48.7% of US national TV ad spend in Q3 while taking 21.9% of impressions, and Pinterest placed its own inventory inside Amazon and Google DSPs.
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 21Streaming TV gains 6.2 percentage points of US ad exposure in a year
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.
- Oct 21YouTube and Tubi dominate streamers' ad exposure time, according to new Comscore data
Comscore's new Score Report shows YouTube and Tubi lead streamers in share of audiences' ad exposure time.