Paid Media News by Eric Mandell

LinkedIn begins paying select US creators when pre-roll ads run on their videos

Reported by Paid Media News
32
News

TLDR

LinkedIn is testing pre-roll ad revenue sharing with select US video creators and allowing Business Premium members to sell 1:1 calls.

PPC Land reports that LinkedIn has begun testing a pre-roll ad revenue-sharing program with select US creators whose videos display ads, while also enabling Business Premium members to monetize through 1:1 call sales. The platform has not disclosed what revenue share it retains from the arrangement.

Topics:Social Media MarketingTools & Platforms
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