Paid Media News by Eric Mandell

YouTube Tests Lowering Creator Cash-Out Threshold From $100 to $20

By Paid Media NewsReported by Paid Media News
45
News

TLDR

YouTube is testing a cash-out option at $20, down from the current $100 threshold, which could bring more video creators into its payout program.

What this means for your accounts

Status
Test
Platform
YouTube
Affects
cash-out threshold
Who
video creators
Effective
Not specified in the source
Action needed
Not specified in the source

YouTube is experimenting with a cash-out option set at $20 instead of the current $100 threshold, a change that could open the door to more video producers, as Social Media Today reports. The article does not give further details on the test's scope or timing.

How we got here

  1. Oct 23
    YouTube lifts custom feed limit to 3, or 8 for Premium members

    YouTube has expanded custom feed limits to 3 for regular users and 8 for Premium subscribers, available to signed-in US viewers in English.

  2. Oct 19
    YouTube Experiments With Incentive Bonuses for Shorts Creators

    YouTube is testing bonus incentives for selected Shorts creators and expanding its affiliate shopping program with updated analytics.

  3. Oct 19
    LinkedIn begins paying select US creators when pre-roll ads run on their videos

    LinkedIn is testing pre-roll ad revenue sharing with select US video creators and allowing Business Premium members to sell 1:1 calls.

  4. Aug 23
    YouTube Expands Channels Experiment to Musicians, Podcasters, and Media Creators

    YouTube is rolling out its television-style Channels feature to more musicians, podcasters, and media creators in an expanded but still limited test.

Was this useful?
Share

Related articles

25
News

The Edits video creation app has added Halloween-themed fonts, sound effects and animations to help creators make seasonal projects.

Social Media MarketingTools & Platforms
50
News

YouTube is adding subscriptions for microdramas, and the company says the format drew more than 6.5 billion views in the first half of 2026.

Social Media Marketing
35
News

Meta's Ad Manager now has a Breakdown feature that shows insights into specific promotional elements in ads, though it has certain limitations.

Social Media MarketingPaid Search & Advertising
30
News

LinkedIn is testing consolidated function menus on desktop and mobile, and some posts will display longer lead-ins during the experiment.

Social Media MarketingTools & Platforms