X Rolls Out Refreshed Lead Gen Ads Globally With a Prominent Call-to-Action Button
TLDR
X has launched an updated version of its Lead Gen Ads globally, featuring a prominent call-to-action button designed to turn engagement into leads.
What this X launch means for your accounts
- Status
- Available
- Platform
- X
- Affects
- Lead Gen Ads
- Who
- Not specified in the source
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
X has launched a refreshed version of its Lead Gen Ads worldwide. The updated format includes a prominent call-to-action button and is designed to convert engagement into leads, according to Social Media Today.
How we got here: earlier X coverage
On August 26, X reintroduced Lead Gen Ads, its call-to-action feature that had previously been retired, with updates to the format. On October 31, X then opened lead generation ads to small and self-serve advertisers, adding native forms, a Leads objective and CRM export. Now, X has launched an updated version of its Lead Gen Ads worldwide, featuring a prominent call-to-action button designed to turn engagement into leads.
Summary of earlier coverage
- Oct 31X Makes Lead Generation Ads Available to All Advertisers, Including Self-Serve Accounts
X is opening lead generation ads to small and self-serve advertisers, with native forms, a Leads objective and CRM export, and says it cut micro1's lead cost by 75%.
- Oct 6Reddit Launches Updated Lead Generation Ads With In-Market Audiences
Reddit expanded its lead generation ad offerings with in-market audience targeting and a new HubSpot integration.
- Sep 24Google Adds Affiliate Location Extensions and One-Click Ads to Drive Demand Gen Conversions
Google rolled out affiliate location extensions in Maps and one-click ads on YouTube Shorts to streamline demand gen conversions.
- Aug 26X Brings Back Twitter's Lead Gen Ads With New Tweaks
X has reintroduced Lead Gen Ads, Twitter's call-to-action feature that was previously retired, with updates to the format.