StackAdapt Data Hub Lets Advertisers Retarget Users Who Saw ChatGPT Ads
TLDR
StackAdapt's Data Hub now lets brands and agencies pool CRM data and retargeting segments around exposure to ChatGPT ads across CTV and display, though how views are matched is not explained.
Brands and agencies can combine CRM data and retargeting segments built around ChatGPT ad exposure in StackAdapt's Data Hub, as PPC Land reports. The coverage notes that the method for matching a view to a user, and where that matching happens, is not explained.
How we got here
- Oct 21ChatGPT Ads Reaches 26 New Markets as OpenAI Tests Ad Format Options
OpenAI is expanding ChatGPT Ads to 26 additional countries while experimenting with new ad format designs.
- Aug 24ChatGPT Ads Introduces Automated Bidding, Platform-Level Targeting, and View-Through Conversion Reporting
ChatGPT Ads introduced automated bid optimization, cross-platform campaign targeting, and view-through conversion tracking while launching in Brazil and Mexico.
- Aug 13OpenAI rolls out automated bidding, placement controls, and URL parameters for ChatGPT ads
OpenAI has shipped automated bidding, platform-specific placement controls, and URL parameter templating to ChatGPT ads, bringing the still-basic self-serve platform closer to Meta's maturity.
- Jul 7Custom audiences feature rolls out to ChatGPT ads beta, but high minimum thresholds may limit access
Jon Loomer reports that some ChatGPT ads beta participants can now upload custom audiences based on email and phone data, though a reported 100,000-identifier minimum may restrict access to most advertisers.