ID5 Remains on Safari Blocklist as Trade Desk Pursues 13-Day Fix
Reported by Paid Media News
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TLDR
ID5 remains on Safari's blocklist following Apple's privacy enforcement, while The Trade Desk works on a 13-day remediation plan.
Apple is keeping ID5, a third-party identity provider, on Safari's blocklist, according to PPC Land reporting that cites documentation from ID5 instructing partners to consistently send IP addresses and user agents. The Trade Desk has been given 13 days to address Apple's concerns, though Apple has not publicly disclosed its specific reasoning for the block. The dispute raises questions about whether consent mechanisms can withstand Safari's privacy restrictions.
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