Universal Ads opens TV ad booking to 12 partner platforms
TLDR
Universal Ads now lets users of 12 partner platforms book its TV ads, with Topsort, Koddi, Kochava and WorkMagic users able to add TV without Universal Ads markup or contract.
Users of Topsort, Koddi, Kochava and WorkMagic can now add TV to their campaigns without Universal Ads markup or a contract, PPC Land reports, as the platform extends its TV ad booking to 12 partners. The source also raises questions about what those partners charge and how an NBCU move changes the picture, but the available text does not cover either point.
How we got here
- Oct 25NBCUniversal Set to Acquire FreeWheel, Raising Conflict-of-Interest Questions for Rival Publishers
NBCUniversal is reportedly acquiring FreeWheel, the ad server used by rival publishers, drawing questions about potential conflicts of interest.
- Oct 22LinkedIn job-title targeting now available for Google DV360 connected TV buys in the US
DV360 buyers can now layer LinkedIn's job title, industry, and seniority targeting onto connected TV campaigns in the US through Microsoft Monetize.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.
- Oct 14Google Ads now lets advertisers cap Display and partner network spending by percentage of budget
Google is letting advertisers set daily spending caps for Display and partner networks as a percentage of their average budget, starting October 15.