Paid Media News by Eric Mandell

IAB Europe publishes weekly Global Vendor List for European ad tech vendors and consent platforms

Reported by Paid Media News
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TLDR

PPC Land covers IAB Europe's Global Vendor List, a JSON registry of ad tech vendors used by European consent platforms.

IAB Europe maintains the Global Vendor List, a weekly JSON registry documenting ad tech vendors, their IDs, and declared data purposes. The list is read by consent platforms across Europe to manage vendor compliance and transparency under European privacy regulations.

Topics:Paid Search & AdvertisingTools & Platforms
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