Paid Media News by Eric Mandell

Lacuna's ad exchange gains TCF vendor ID for European consent signals

Reported by Paid Media News
25
News

TLDR

Lacuna has received TCF vendor ID 1648, enabling its ad exchange to be named in EU publisher consent strings.

PPC Land reports that Lacuna, a Singapore-based ad exchange, has obtained vendor ID 1648 under the Transparency and Consent Framework (TCF), allowing it to appear in European publisher consent management tools and consent strings. The listing enables compliance with EU consent requirements but does not by itself guarantee regulatory approval beyond TCF registration.

Topics:Paid Search & Advertising
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