Paid Media News by Eric Mandell

Google Ads now lets advertisers cap Display and partner network spending by percentage of budget

Reported by Paid Media News
45
News

TLDR

Google is letting advertisers set daily spending caps for Display and partner networks as a percentage of their average budget, starting October 15.

Google announced a new feature allowing advertisers to limit Display and partner network spending by setting daily caps as a percentage of average budget, effective October 15. The company is also ending Display Expansion on Search in February 2027.

Topics:Paid Search & Advertising
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