Paid Media News by Eric Mandell

NBCUniversal Set to Acquire FreeWheel, Raising Conflict-of-Interest Questions for Rival Publishers

By Paid Media NewsReported by Paid Media News
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TLDR

NBCUniversal is reportedly acquiring FreeWheel, the ad server used by rival publishers, drawing questions about potential conflicts of interest.

Per reports cited by PPC Land, NBCUniversal is pursuing an acquisition of FreeWheel, the video ad server relied on by competing publishers. The deal raises concerns over whether rivals will trust an owner that simultaneously sells advertising inventory against them, especially with James Rooke reporting to NBCU executive Matt Strauss while maintaining stated firewalls for competitor access.

Topics:Paid Search & Advertising
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