Paid Media News by Eric Mandell

AudioGo ties audio ads to store visits using InMarket's consumer location data

By Paid Media NewsReported by Paid Media News
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News

TLDR

AudioGo has integrated InMarket's location data to let brands measure store visits and return on ad spend from audio campaigns.

AudioGo now offers brands the ability to tie audio ad campaigns to offline store visits using InMarket's pixel technology and access to 200+ million consumers' location data, allowing measurement of incremental visits and in-store return on ad spend. The integration targets local and multi-location advertisers seeking to connect digital audio spending to physical retail outcomes.

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