Eric Mandell — Paid Media News

Snapchat expands dynamic product ads to sponsored direct messages

Reported by Eric Mandell
28
Product announcement

TLDR

Snapchat enabled dynamic product ads in sponsored direct messages to let retail brands showcase inventory ahead of the holiday season.

Snapchat expanded its commerce tools for retail advertisers by rolling out dynamic product ads to sponsored Snaps, allowing brands to display products directly in direct messages. The update arrives as the platform prepares for the holiday promotional season.

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