Eric Mandell — Paid Media News

Snapchat launches campaign to attract B2B ad spend and reach decision-makers

Reported by Eric Mandell
28
News

TLDR

Snapchat is running a campaign to convince B2B advertisers that the platform can effectively reach key decision-makers.

Snapchat is pitching itself as a viable channel for B2B advertising, emphasizing opportunities to connect with business decision-makers on the app. The campaign represents the platform's effort to expand its advertiser base beyond traditional consumer-focused segments and open new spending categories among B2B marketers.

Topics:Paid Search & AdvertisingSocial Media Marketing
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