Eric Mandell — Paid Media News

Marketers boost Amazon ad spending 15–40% ahead of Prime Big Deal Days despite economic headwinds

Reported by Eric Mandell
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News

TLDR

Media buyers are increasing Amazon ad spend 15–40% year-over-year ahead of Prime Big Deal Days, with expectations of continued growth into 2027.

Media buyers are ramping up spending on Amazon Ads ahead of Prime Big Deal Days (Oct. 6–7), with client budgets up 15–40% compared to last year, according to five media buyers who spoke with Digiday. Wpromote's Darren D'Altorio cited 30% year-over-year growth for endemic advertisers and 40% for non-endemic ones, with further increases expected through 2027—a shift that underscores how Prime Day events have become catalysts for Amazon advertising investment despite softer consumer confidence and rising fuel costs.

Topics:Paid Search & Advertising
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