Amazon uses Thursday Night Football to pitch advertising to both e-commerce and non-retail brands
Reported by Paid Media News
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News
TLDR
Amazon is leveraging its Thursday Night Football broadcast to pitch ad inventory to both traditional brands and e-commerce retailers seeking to expand their reach during peak shopping season.
Digiday reports that Amazon is using Thursday Night Football as a dual pitch to capture advertising budgets from both brands outside its retail platform—such as American Express—and companies that sell on Amazon but rarely advertise around sports, like Colgate-Palmolive. The strategy capitalizes on the convergence of the NFL season and holiday shopping season to drive advertiser spending on Amazon's ad inventory and streaming business.
Topics:Paid Search & Advertising
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