Loyal PHYND Smart TV Players Log 41.5% of Hours on Family Franchises
TLDR
PHYND reports that players with three or more return visits make up 81% of its gameplay, and that loyal players spend 41.5% of their hours on family franchises.
Reporting from PPC Land highlights engagement figures from PHYND, a smart TV gaming platform, in which players with three or more return visits account for 81% of gameplay. Loyal players also spend 41.5% of their hours on family franchises. The figures come without a sample size or dates, which limits how far TV ad buyers can rely on them.
How we got here: earlier coverage
- Oct 28Samsung-Commissioned Ipsos Poll Finds 79% of US Parents Want More Family Time, Raising Questions for TV Ad Buyers
Samsung's Ipsos poll of 1,803 US adults found 79% of US parents want more family time, and PPC Land questions whether the related TV gaming audience growth claim holds up for ad buyers.
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- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
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- Oct 21VAB's New Chart Claims Premium Video Co-Viewing Drives 33% Higher Attention Than YouTube
VAB released an infographic claiming premium video co-viewing generates 33% higher attention lift than YouTube on connected TV, based on 2024-25 TVision panel data.