Paid Media News by Eric Mandell

VAB's New Chart Claims Premium Video Co-Viewing Drives 33% Higher Attention Than YouTube

Reported by Paid Media News
25
NewsSpeculation

TLDR

VAB released an infographic claiming premium video co-viewing generates 33% higher attention lift than YouTube on connected TV, based on 2024-25 TVision panel data.

The Video Advertising Bureau (VAB) published a new chart asserting that premium video co-viewing delivers 33% higher attention lift compared to YouTube on connected TV, citing 2024-25 TVision panel data showing attention lifts of 5%, 14%, and 18%. However, the chart omits key methodological details including sample size, measurement dates, and session rules, leaving the basis and reliability of those figures unclear.

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