Samsung-Commissioned Ipsos Poll Finds 79% of US Parents Want More Family Time, Raising Questions for TV Ad Buyers
TLDR
Samsung's Ipsos poll of 1,803 US adults found 79% of US parents want more family time, and PPC Land questions whether the related TV gaming audience growth claim holds up for ad buyers.
Samsung commissioned an Ipsos poll of 1,803 US adults, in which 79% of US parents said they want more family time, as first reported by PPC Land. The coverage points out that no user base supports Samsung's claim that its TVs have gained over 90% more casual and party gamers in North America, and asks what TV ad buyers can take from the data.
How we got here
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 21Streaming TV gains 6.2 percentage points of US ad exposure in a year
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.