OpenAI Changes Max Bid and Max CPC Bidding Options for ChatGPT Ads, Effective Monday, November 9
TLDR
OpenAI emailed ChatGPT Ads advertisers about changes to its Max Bid and Max CPC bidding options, taking effect Monday, November 9.
What this ChatGPT launch means for your accounts
- Status
- Available
- Platform
- ChatGPT
- Affects
- Max Bid bidding, Max CPC bidding
- Who
- Advertisers using Max Bid or Max CPC in ChatGPT Ads
- Effective
- Monday, November 9
- Action needed
- Not specified in the source
OpenAI emailed advertisers in ChatGPT Ads that its Max Bid and Max CPC bidding options are changing starting Monday, November 9, as first reported by SERoundtable. The changes affect advertisers using either of those two bidding options.
How we got here: earlier ChatGPT coverage
OpenAI launched bid multipliers for ChatGPT ads on July 27, letting advertisers adjust bids for custom audiences, though a 25,000-person minimum limited adoption. On August 13, it added automated bidding to ChatGPT ads. Now, OpenAI has emailed ChatGPT Ads advertisers about changes to its Max Bid and Max CPC bidding options, which take effect Monday, November 9.
Summary of earlier coverage
- Oct 21OpenAI will auto-generate new versions of ChatGPT ads without approval, giving advertisers days to opt out
OpenAI is enabling automatic ad rewriting in ChatGPT's self-serve ads with minimal advertiser oversight and a short opt-out window.
- Oct 5OpenAI expands ChatGPT ad formats and measurement capabilities to address advertiser complaints
OpenAI is testing new image ad formats and enhanced measurement tools in ChatGPT to address longstanding advertiser concerns about creative limitations and attribution.
- Aug 13OpenAI rolls out automated bidding, placement controls, and URL parameters for ChatGPT ads
OpenAI has shipped automated bidding, platform-specific placement controls, and URL parameter templating to ChatGPT ads, bringing the still-basic self-serve platform closer to Meta's maturity.
- Jul 27ChatGPT Ads Introduce Bid Multipliers for Audience-Based Bidding
OpenAI has launched bid multipliers for ChatGPT ads, allowing advertisers to adjust bids based on custom audiences, though a 25,000-person minimum threshold currently limits adoption.