Paid Media News by Eric Mandell

OpenAI will auto-generate new versions of ChatGPT ads without approval, giving advertisers days to opt out

Reported by Paid Media News
52
News

TLDR

OpenAI is enabling automatic ad rewriting in ChatGPT's self-serve ads with minimal advertiser oversight and a short opt-out window.

OpenAI plans to automatically rewrite headlines, images, landing URLs, and ad language in self-serve ChatGPT ads without requiring per-version approval, PPC Land reports. Advertisers will have limited time to opt out of the feature, and it remains unclear whether they'll see which version of their ad actually ran in the system.

Topics:Paid Search & AdvertisingTools & Platforms
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