OpenAI expands ChatGPT ad formats and measurement capabilities to address advertiser complaints

Reported by Eric MandellOct 5, 2026

News

TLDR

OpenAI is testing new image ad formats and enhanced measurement tools in ChatGPT to address longstanding advertiser concerns about creative limitations and attribution.

Digiday reports that OpenAI is rolling out image ads and improved measurement capabilities for its ChatGPT ad platform, which launched in February. Since its debut, advertisers have complained about limited ad formats, inadequate measurement tools, and insufficient inventory. The new image ad format, entering U.S. testing later this month, expands creative options beyond the existing text-based format.

Topics:Paid Search & Advertising Tools & Platforms

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