Paid Media News by Eric Mandell

Netflix's advertising business underperforms forecast as company debuts new measurement capabilities

Reported by Paid Media News
22
News

TLDR

Netflix's ads business underperformed expectations in Q3, prompting the company to introduce new measurement tools and adjust its forecast.

Netflix reported Q3 revenue growth of 12% to $12.9 billion, but its advertising business lagged expectations, leading the company to introduce new measurement capabilities and revise its forecast for the remainder of the year. The slower-than-anticipated ad performance marks a notable challenge for Netflix's efforts to diversify revenue beyond its core subscription business.

Topics:Paid Search & Advertising
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