Paid Media News by Eric Mandell

Starling launches as connected TV SSP addressing show-level data gap for marketers

Reported by Paid Media News
15
Product announcement

TLDR

Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.

AdExchanger reports that Starling launched as a connected TV supply-side platform designed to address a key pain point for CTV marketers: the lack of show-level data available in the market.

Topics:Paid Search & Advertising
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