Paid Media News by Eric Mandell

Magnite reports 136% ad recall lift above industry benchmark in new study

Reported by Paid Media News
15
Product announcementSpeculation

TLDR

Magnite released performance benchmarks claiming its ads achieve 136% higher ad recall lift than industry standards, per the company.

Magnite reported that its ads deliver 136% higher ad recall lift compared to benchmarks set by Cint, with CTV-specific performance showing 32% recall lift and 70% consideration lift above benchmark. The company provided no campaign count, sample size, or date range for the study, limiting the verifiability of the claims.

Topics:Paid Search & Advertising
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