Paid Media News by Eric Mandell

Google Adds Walmart Connect to Display & Video 360 for YouTube Shopping Campaigns

Reported by Paid Media News
48
Product announcement

TLDR

Google integrated Walmart Connect into Display & Video 360, allowing brands to run YouTube campaigns targeting high-intent shoppers and track performance.

Google has added Walmart Connect as an integration within its Display & Video 360 platform, enabling brands to reach high-intent shoppers through YouTube campaigns and measure results directly in the platform. The partnership expands Walmart's advertising network within Google's managed services for ecommerce advertisers.

Topics:Paid Search & AdvertisingTools & Platforms
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