Amazon advertisers can now target Attain purchase audiences built from 14 million consumers
TLDR
Amazon advertisers can access purchase audience segments from Attain's 14 million consumers, split by retailer, category and channel, though the eligible DVA+ tier is unclear.
PPC Land reports that Attain's purchase audience segments are now available to Amazon advertisers, broken down by retailer, category and in-store or online channel. The segments are refreshed daily and open to QSR, travel and auto brands. The article does not say which DVA+ tier can use them.
How we got here: earlier coverage
- Oct 31Amazon Says Alexa for Shopping Users Spend 50% More per Order
Amazon says more than 400 million customers used Alexa for Shopping over 12 months, and US users spend 50% more per order; US advertisers pay for prompts within the assistant.
- Oct 29Amazon's DSP agent controls reach only some US advertisers during closed beta
Amazon's agent-branded ad platform controls are in closed beta and reach only some US advertisers, and agencies buying Amazon media say they cannot map the rebrand.
- Oct 25AudioGo ties audio ads to store visits using InMarket's consumer location data
AudioGo has integrated InMarket's location data to let brands measure store visits and return on ad spend from audio campaigns.
- Oct 15Triton's audio ad platform integrates Datonics audience segments across 12 countries
Triton's TAP platform now includes Datonics third-party audience segments for demographic, automotive, and CPG targeting in 12 countries.