Amazon Says Alexa for Shopping Users Spend 50% More per Order
TLDR
Amazon says more than 400 million customers used Alexa for Shopping over 12 months, and US users spend 50% more per order; US advertisers pay for prompts within the assistant.
Amazon reports that over 400 million customers used Alexa for Shopping in the past 12 months, with US users spending 50% more per order. Advertisers in the US pay for prompts in the assistant, and Jassy said outside AI agents have barely dented that ad business, as first reported by PPC Land.
How we got here: earlier coverage
- Oct 30Amazon's Q3 Ad Revenue Growth Slows After Prime Day Moved to June and NBA Content Dropped
Amazon's ad revenue growth slowed in Q3 because it moved Prime Day to June and had less NBA content, though AI agents have not yet disrupted the ad segment.
- Oct 30Amazon Ads Revenue Climbs 12% to Nearly $20 Billion in Q3 Earnings
Amazon reported Q3 revenue of $201.9 billion, and its advertising business generated almost $20 billion in the quarter, up 12% year over year.
- Oct 30Amazon Is Building New AI Features Into Its Advertising Business
Amazon is building new AI features into its ads business, while shoppers still make the purchases themselves for now.
- Oct 29Amazon's DSP agent controls reach only some US advertisers during closed beta
Amazon's agent-branded ad platform controls are in closed beta and reach only some US advertisers, and agencies buying Amazon media say they cannot map the rebrand.