Yahoo and Taboola Enter Mediation Over Native Advertising Agreement
TLDR
Taboola and Yahoo are heading to mediation as each side alleges the other failed to comply with their 30-year native advertising deal, while Yahoo reported lower revenue and a weaker Q4 outlook.
Each side in the 30-year native advertising deal between Taboola and Yahoo alleges non-compliance, and the dispute is moving to mediation. PPC Land reports that Yahoo's sales fell 6.9% to $462.3m as publisher ad impressions declined, and the company's Q4 outlook also weakened.
How we got here: earlier coverage
- Oct 29Microsoft Search and News Advertising Revenue, Now Including LinkedIn, Grows 10% to $6.6 Billion
Microsoft's search and news advertising revenue, now combined with LinkedIn ads, rose 10% to $6.6 billion, and Bing advertisers no longer get a search-only figure.
- Oct 21Meta's $9.89B Teen Settlement and Rising Ad Costs Set Stage for Advertiser Headwinds in 2027
Meta posted 26% ad revenue growth on rising prices (up 23% in US/Canada) and took a $9.89B teen settlement charge, with Q4 guidance of $73–76B testing whether ad inflation persists into 2027.
- Oct 12Apple's latest Safari update cuts off ad-tracking companies, raising concerns of industry-wide losses
Apple's Safari update blocks third-party ad trackers, echoing previous crackdowns that cost the industry billions.