Paid Media News by Eric Mandell

Spotify lets podcasters monetize fan memberships with 100 listeners, half the Partner Program threshold

Reported by Paid Media News
28
News

TLDR

Spotify has lowered the barrier for podcasters to launch paid fan memberships, requiring only 100 listeners and 100 hours of content in 30 days across 34 markets.

PPC Land reports that Spotify has eased access to its podcast monetization features, allowing creators to launch paid membership tiers with 100 listeners and 100 hours of content streamed in the past 30 days—a tenth of the threshold required for its Partner Program. The move expands availability to 34 markets and lets podcasters retain 90% of revenue from fan memberships, raising questions about how the change might affect ad supply and Patreon's market position.

Topics:Paid Search & Advertising
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