Paid Media News by Eric Mandell

Beehiiv Launches Dynamically Inserted Podcast Ads for Publisher Accounts

By Paid Media NewsReported by Paid Media News
35
News

TLDR

Beehiiv is adding dynamically inserted podcast ads to its publisher platform, giving publishers another way to monetize audio as reliance on search, social and AI chatbot traffic grows.

Beehiiv has added dynamically inserted podcast ads to its publisher platform, as AdExchanger reports. The launch comes as publishers face declining direct traffic, with the article noting that search, social media and AI chatbots control how content gets discovered.

Topics:Tools & PlatformsPaid Search & Advertising
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