Adelaide Adds Four Video Curators as Its Australian Partner Network Reaches 100
TLDR
Four new video curators, Pixability, Sightly, Silverpush and Cadent VuePlanner, will grade curated YouTube and CTV buys in Australia as the Adelaide partner ecosystem reaches 100 partners.
PPC Land reports that four new video curators, Pixability, Sightly, Silverpush and Cadent VuePlanner, will grade curated YouTube and CTV buys with AU, bringing the ecosystem to 100 partners. The report notes that no pricing or test data was disclosed alongside the expansion.
How we got here: earlier coverage
- Nov 3Teads gives advertisers a real-time Adelaide AU floor to exclude low-attention placements
Teads now lets advertisers use a real-time Adelaide AU floor alongside viewability and CTR to cut low-attention placements on web and CTV InStream buys worldwide.
- Oct 28Universal Ads opens TV ad booking to 12 partner platforms
Universal Ads now lets users of 12 partner platforms book its TV ads, with Topsort, Koddi, Kochava and WorkMagic users able to add TV without Universal Ads markup or contract.
- Oct 21ChatGPT Ads Now Available in 26 Additional Countries, Reaching 89 Total Markets
OpenAI expanded ChatGPT ad availability to 26 new countries, bringing total advertiser access to 89 markets.
- Oct 21VAB's New Chart Claims Premium Video Co-Viewing Drives 33% Higher Attention Than YouTube
VAB released an infographic claiming premium video co-viewing generates 33% higher attention lift than YouTube on connected TV, based on 2024-25 TVision panel data.