IAB Tech Lab Defines Seven Required File Keys and Parquet Layout for Clean Room Conversion Uploads
TLDR
IAB Tech Lab has set seven required file keys and a Parquet layout for how advertisers load conversion events into clean rooms, and its ECAPI 1.1 hashing rules are open for comment.
Advertisers loading conversion events into clean rooms now have seven required file keys and a Parquet layout to follow, PPC Land reports. The hashing rules in ECAPI 1.1 are still open for comment.
How we got here: earlier coverage
- Oct 28IAB Tech Lab's draft live event ad guide is open for ad tech review until November 23
IAB Tech Lab has given ad tech companies until November 23 to review its draft live event ad guide, which suggests DSPs and SSPs poll every 15 to 30 seconds at live peaks and sets a 1,000-call hourly default.
- Oct 19IAB Tech Lab identifies eight ways ad systems limit or overwrite Universal Ad IDs
The IAB Tech Lab has flagged eight ways ad systems (servers, DSPs, SSPs, and agencies) limit or overwrite Universal Ad IDs, calling for audits across data intake and sharing paths.
- Oct 18Google Ads Data Manager will no longer require SHA-256 hashing for customer data uploads
Google Ads is replacing SHA-256 hashing with encryption for customer data uploads in the Data Manager starting November 16.
- Sep 16IAB Tech Lab proposes new standards practices for programmatic advertising transactions
The IAB Tech Lab released a new set of standard business practices for programmatic advertising to increase consistency and transparency between buyers and sellers.