Safari's beta dark mode repaints light websites without the sites' knowledge
TLDR
Safari's new dark mode recolors light websites in beta 1 without the sites knowing, so publisher scripts and ad tags receive the authored colors rather than the dark colors users see.
According to PPC Land, Safari's new dark mode repaints light websites without the sites being aware of it. Publisher scripts and ad tags receive the authored colors, not the dark ones users actually see. The opt-out keyword that would let sites control this is missing from beta 1, and the effect on ad slots remains an open question.
How we got here: earlier coverage
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- Oct 21OpenAI will auto-generate new versions of ChatGPT ads without approval, giving advertisers days to opt out
OpenAI is enabling automatic ad rewriting in ChatGPT's self-serve ads with minimal advertiser oversight and a short opt-out window.
- Oct 14ID5 Remains on Safari Blocklist as Trade Desk Pursues 13-Day Fix
ID5 remains on Safari's blocklist following Apple's privacy enforcement, while The Trade Desk works on a 13-day remediation plan.
- Oct 12Apple's latest Safari update cuts off ad-tracking companies, raising concerns of industry-wide losses
Apple's Safari update blocks third-party ad trackers, echoing previous crackdowns that cost the industry billions.