ID5 remains on Safari's blocklist following Apple's privacy enforcement, while The Trade Desk works on a 13-day remediation plan.

Pinterest published a marketing playbook encouraging brands to use the platform to drive real-world offline engagement rather than maximize on-site time.

Facebook rolled out a chatbot-based interface that lets users adjust their feed ranking by adding or removing interests in plain language.

Circana research claims Best Buy's ads achieve 79% ROAS but that 16% of ad-driven sales go to rival retailers.

YouTube shipped a new Demand Gen update in October 2026 focused on measurement and ROI tracking capabilities.

Research from Premion and Advertiser Perceptions finds 73% of advertisers plan to increase spending on live sports streaming and connected TV.

Google significantly updated its Data Strength Best Practices guide to emphasize first-party data, Data Manager use, AI campaigns, and performance metrics.

Meta released updated guidance on ad placement control options as it continues automating its ad display systems.

Goodway Group and other agencies are adopting synthetic audience data to test media plans before real-world activation.

Marketers facing difficulty measuring influencer campaign ROI are responding by increasing spend on influencer content amplification as a measurement workaround.

VAB's June 2026 survey found 53% of Black creator followers would purchase brands featured in their TV shows, compared to a 55% overall average.

Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.

Google Ads clarified its sexual content policies with additional examples to help advertisers comply.

Magnite and LG Ad Solutions are offering LG smart TV home screen ad inventory through agentic AI media-buying platforms.

Google formalized prediction market advertising rules by adding a dedicated section to its main Ads policy documentation.

X consolidated its premium subscription offerings into unified pricing tiers with five price points including a free tier.

Snapchat published a holiday marketing guide for 2026 offering marketers statistics and tactics for reaching gift-givers during the shopping season.

Meta is retiring its separate access verification process for third-party developers and consolidating review under Business Verification and App Review.

IAB Australia's updated 2026 audio glossary sets different play-count thresholds depending on format—one second for standard plays, 60 seconds for active streams, and two seconds for audible ad impressions.

AdExchanger reports on tensions and debates at the Prebid Summit in New York, building on last year's controversy involving The Trade Desk and programmatic Transaction ID handling.

Triton's TAP platform now includes Datonics third-party audience segments for demographic, automotive, and CPG targeting in 12 countries.

AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.

E.l.f. Cosmetics is launching a metaverse activation on Korea-based Zepeto following prior success on Roblox and Twitch.

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.