Out-of-home advertising turns profitable for 89% of brands, according to Keen data
Reported by Paid Media News
28
News
TLDR
Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.
According to Keen data reported by PPC Land, out-of-home (OOH) advertising generates positive returns for 89% of brands using it, though adoption and performance vary significantly by revenue tier—brands exceeding $1bn revenue employ OOH at 58%, compared to just 10% for those under $50m. Digital OOH adoption has reached 3.4%, with returns showing wide variance across verticals and markets.
Topics:Paid Search & Advertising
Was this useful?