Paid Media News by Eric Mandell

73% of advertisers plan to increase spending on live sports streaming and CTV

Reported by Paid Media News
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TLDR

Research from Premion and Advertiser Perceptions finds 73% of advertisers plan to increase spending on live sports streaming and connected TV.

Premion and Advertiser Perceptions survey data shows that 73% of advertisers surveyed plan to allocate budget to live sports streaming and CTV over the next six months, driven by the large, real-time engaged audiences these channels deliver in a fragmented media landscape.

Topics:Paid Search & AdvertisingTools & Platforms
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