TLDR
Google Ads clarified its sexual content policies with additional examples to help advertisers comply.
Google updated its sexual content policy for Google Ads, expanding the "Sexually suggestive elements and themes" section with additional examples and clearer guidance for advertisers.
Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.
Optmyzr's analysis of 5,886 Google Ads accounts over three years found that seasonality adjustments consistently backfire during Black Friday, raising CPCs while cutting ROAS compared to letting Smart Bidding manage the period unsupervised.
Google Ads is rolling out channel prioritization and budget allocation controls to let advertisers manage spending distribution across Search, Performance Max, and other campaigns.
Magnite and LG Ad Solutions are offering LG smart TV home screen ad inventory through agentic AI media-buying platforms.