Paid Media News by Eric Mandell

E.l.f. Cosmetics expands metaverse strategy with Zepeto partnership for Power Grip line

Reported by Paid Media News
25
News

TLDR

E.l.f. Cosmetics is launching a metaverse activation on Korea-based Zepeto following prior success on Roblox and Twitch.

E.l.f. Cosmetics has partnered with the avatar-based gaming platform Zepeto to showcase its Power Grip cosmetics line, expanding its metaverse marketing efforts after previous activations on Roblox and Twitch proved successful.

Topics:Social Media Marketing
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